LR grew out of the soil and the sidewalk. Our roots are buried deep in 90s skateboarding. We originally launched LR as a way to give back to Portland’s houseless community. And it worked for a minute, but the reality was a much bigger problem.

We started to focus more on skateboarding again and not so “Portland-centric.” By the time COVID silenced the city, we were ready to let the brand go for good. Then, a single shirt made to thank a friend brought everything back into focus.

Today, LR is focused on archiving the real Portland. Not the postcard version, or a single symbol, but the spots that hold history, mean something to someone—even if those are spots sometimes avoided, abandoned, or even hidden.